Releases, Backgrounders and Statements

 

MINNEAPOLIS (April 2009) — Target is partnering with designer Tracy Feith to create the next limited-edition collection for GO International,® an innovative program designed to provide affordable fashion created by world-renowned designers. Feith, celebrated for his barefoot luxury embodied in signature bold prints and exquisite fit, will launch an exclusive collection on Target.com/go and at most Target stores nationwide on May 17, 2009. His amazingly priced spring collection of women’s apparel will be available through June 20, 2009.

“Tracy Feith designs for women who are sophisticated and chic, but also know how to express their individuality,” said Trish Adams, senior vice president, Target. “His Bohemian-inspired, spirited aesthetic is a fresh take for the GO International program, providing designer fashion for our guests at guilt-free prices.”

 

Texas-born Tracy Feith has been on the fashion scene for over two decades with a decidedly unorthodox approach. As a skateboarder in the early ’80s, Feith started customizing his own skate clothes to express his free-spirited, punk personality. Enjoying this foray into design, Feith decided to refine his skills at art school, where a class intrigued him to further explore fashion design. Following school, Feith worked at various garment factories where he taught himself how to create and produce beautiful clothes, eventually developing his own aesthetic that is described as Bohemian luxury.

Over the last 25 years, Feith has launched a brand that is known as elegant, yet undeniably cool and looks as good on the beach as it does on the red carpet. Feith’s apparel is made in Manhattan and his designs are now sold via four independently owned stores (Manhattan, Brooklyn, the Hamptons and L.A.), as well as a select few high-end specialty boutiques across the country.

Ideal for summer, the colorful and flirty Tracy Feith for Target collection offers flowing frocks and easy silhouettes that are utterly chic. Girls will adore the bright-blue, pink and yellow florals adorning ruffled skirts, tees and dresses. Bold hues and tropical prints on washed-down fabrics look perfectly sun kissed on a cropped canvas jacket that pairs well with a strapless sweetheart black dress for a party-ready ensemble. A black leather biker jacket worn over a daisy-print pinafore dress is ideal for the free-spirit with style, as is a number 8 muscle tee worn with a leaf-bark print skater skirt. Full, layered bottoms, a Tracy Feith signature, add extra charm to cotton skirts, sundresses and tiered hems. Swimwear pieces can mix and match in prints of crazy daisy, flower power and trippy meadow, to create personalized and stylish attire for the surf-and-sand lifestyle.

Ranging in price from $14.99 to $139.99, the line includes a variety of warm weather must-haves, including printed tees, belted dresses, A-line skirts and ruffled tops. Tracy Feith for Target brings a new element of summertime panache to the GO International program with lively prints and a bright color palette, and makes designer fashion available at a great value.

 

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,677 stores in 48 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education.® Today, that giving equals more than $3 million a week. ###