With department store roots, Target, which opened its first store in 1962, easily differentiated itself from other discount retailers by understanding that discount could mean more than just low prices. By focusing on value — quality and affordability — Target created its own unique niche as the upscale discount retailer.
Today, Target is a trend-leader, introducing the latest in fashion and innovative, practical home décor items. Whether it’s cargo pockets or cashmere, Calphalon® cookware or Michael Graves clocks, Target is on target with trends. Target also offers everyday basics, thereby providing convenient one-stop shopping for its guests. Why not pick up some toothpaste to accompany that Bialetti stovetop espresso maker?
It’s more than merchandise that sets Target apart from other discounters. Target offers a shopping experience unlike any other. Target’s store design — with wide aisles, bright lighting and merchandise at arm’s length — helps guests find items quickly and move through checkout lanes easily. Target’s innovative distribution network helps ensure the merchandise guests want is on the shelves when they want it. Plus, the company’s service-driven attitude makes Target an enjoyable, unique place to work and shop.
With a firm foundation of 1,648 stores in 47 states, Target also understands and appreciates its role as a corporate citizen. Since its founding, Target has contributed 5 percent of its federally taxable income to the communities its stores serve through grants, special programs and team member volunteerism. Today, Target gives more than $3 million each week to communities nationwide.
At Target, value is about more than low prices — it’s about trend-driven merchandise with the everyday basics, a unique shopping experience, and a commitment to the community. It is this vision for value that has taken Target from its department store roots and made it into the upscale discount retailer.
