New home collection features classic American design
MINNEAPOLIS (June 2006) — Victoria Hagan, one of the country’s leading interior designers, and Target announce the launch of Victoria Hagan Perfect Pieces, a stunning collection of accessories and accent furniture for the home. Available exclusively at Target this September, the collection is both traditional and contemporary, uniquely combining the two periods in a way that is relevant and accessible to the lifestyle of the modern American family.
Those who admire Victoria Hagan’s work in leading magazines and design books will immediately recognize her timeless, relaxed style in these new pieces. “We call them ‘perfect’ because in many ways that’s how they seem,” said Hagan. “Small, affordable jewels can instantly transform your own room into something special—the perfect little mirror, great pillows, exciting lamps, wonderful picture frames, graphic side tables and interesting decorative objects—they’re all designed to add easy instant style to every room of the home.”
In-store products include a range of mirrors, toss pillows, vases, picture frames, decorative objects, clocks, furniture, storage and lighting. Additionally, Target.com will carry an assortment of online-only products, including a decorative trunk, coffee table, bench, nesting tables, and mirrors, along with an expanded selection of pillows and framed art. Attention to detail not often found in product at this price range includes such touches as studded nail-head trim, contrast stitching, brass fittings and luxurious embroidery.
Hagan cites examples of the country’s great classic farms as the inspiration for this collection. Her sophisticated use of color and scale, combined with strong silhouettes, evoke images of refined, traditional homes nestled among billowing fields bordered by miles of orderly white fences. Her juxtaposition of materials such as leather, wood, velvet, metal, suede, faux sharkskin, and colored glass further add to this rich integration of style.
“Victoria Hagan Perfect Pieces is a beautifully made collection, and it offers another style option for Target guests when shopping for their homes,” said Gina Sprenger, senior vice president, merchandising, Target. “We are excited to bring a designer of Victoria’s caliber to Target, and to offer our guests her stunning products at a remarkable value.”
Victoria Hagan Perfect Pieces launches exclusively at Target Stores and on Target.com September 4. Pricing for the collection ranges from $8 to $180.
About Target
Minneapolis-based Target serves guests at 1,444 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
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