Vintage-Inspired Designs Get a Fresh Look for 2006

Designer Rachel Ashwell, known for her casual sophistication, debuts her third Simply Shabby Chic™ collection for Target.  For 2006, Ashwell introduces a new palate of colors for her comprehensive home collection, which includes bedding, home décor, furniture and window treatments.

Inspired by her Rachel Ashwell Shabby Chic® collection, Simply Shabby Chic for Target blends English elegance and California casual into one wonderfully romantic style.  Vintage-inspired designs evoke warmth in any room.  The collection offers a pretty, simple way to decorate the home.

The 2006 collection introduces patterns Floris, Doby Rose and Garden Rose that broaden the existing palate of pinks and blues to now include bright florals in shades of yellows and greens. Bolder floral patterns offset by softer, vintage-inspired flowers complement one another making it easy to mix and match for a classic, individualized style. In addition, new collection, Belle, incorporates patterns Rose Parlour, Ditsy Daisy, Patchwork, Mon Amie Pink and lastly Hydrangea – a departure from Simply Shabby Chic’s classic rose – for elegant, new take on bedding, bath and tabletop.

New products include an expanded assortment of furniture including an armoire, standing mirror and side table.  Also this year, Ashwell will introduce a new pet collection featuring pet attire, leashes, collars and feeding bowls. 

The 2006 Rachel Ashwell Simply Shabby Chic collection is available at Target stores nationwide with select items available online at Target.com.  The affordably priced collection ranges from $2.99 for cloth napkins to $399.99 for the armoire.

# # #