Releases, Backgrounders and Statements

Target's Unique Guests

Target has a personality all its own. And, for a multitude of reasons, Target attracts guests just as unique as its stores. From a desire for style and value to an appreciation for shopping in a store that gives back to its communities, here is what makes Target guests different:

• Target shoppers have a median age of 46 — the youngest among major retailers.
  
  
• The median household income of Target guests is $55,000.
  
  
• Forty-three percent of Target shoppers have completed college. More than half of Target guests are employed in professional or other managerial positions.
  
  
• Eighty to ninety percent of Target guests are female.
  
  
• Thirty-eight percent of guests have children at home — or in a red shopping cart with them. This figure is consistently more than any other discount store’s customer profile.
  
  
• Target guests are thoughtful about how they spend and where they shop. They know that any retailer can match price, but what about value? Target guests strive to make the most of their time and money by recognizing the difference between price and the more enduring concept of value. They won’t just buy a frying pan — instead they want Target’s Kitchen Essentials® from Calphalon® cookware. They’re people who like the idea that Target is the only place where they can find competitive prices and value in addition to selection — whether shopping for picture frames or cameras, lamps or linens.
  
  
• Target guests appreciate shopping in a store that gives back to its communities. Target gives more than $2 million each week to communities across the country.
  
  
• Target guests are smart about their purchases, savvy to trends and conscientious about their communities.