Releases, Backgrounders and Statements

Minneapolis (November 2009) — Target is partnering with celebrated designers Kate and Laura Mulleavy of Rodarte to create the next limited-edition collection for GO International^®, an innovative program designed to provide affordable fashion created by world-renowned designers.

 

Known for directional designs, intricate detailing and standout, red carpet dresses, Rodarte will launch an exclusive collection on Target.com/go and at most Target stores nationwide on December 20, 2009.  The amazingly-priced collection of women's apparel, belts and legwear, will be available through January 31, 2010.

 

“Kate and Laura Mulleavy of Rodarte bring a couture sensibility to the GO International program with an acute eye for detail and appreciation for craftsmanship,” said Trish Adams, senior vice president, Target. “We are excited to share their extraordinary talent with our guests, providing off-the-runway fashion at unbeatable prices.”

 

Rodarte was founded in Pasadena, California in 2005 by Kate and Laura Mulleavy, who presented their first complete collection to accolades during February 2005 New York Fashion Week.  The acclaimed Rodarte collection, named after their mother’s maiden name, calls to mind old-world couture with intricate hand-stitching and unexpected details.  Since first introducing Rodarte, the Mulleavys have received high praise and industry recognition including the CFDA Swarovski Emerging Womenswear Designer award in June 2008, the Swiss Textiles Award in November 2008 and most recently, the very prestigious CFDA Womenswear Designer of the Year award for 2009. Currently, Rodarte is sold in more than 40 of the world’s premier retailers and has attracted an international following of celebrities and fashion lovers around the globe. 

 

Rodarte for Target exudes effortless style and sophistication, taking emotional inspiration from some of the designers’ favorite iconic leading women in film, including, Faye Dunaway in “Bonnie & Clyde,” Mia Farrow in “Rosemary’s Baby and Ruth Gordon in “Harold & Maude.”  Ideal for the season, the timeless, yet unconventional Rodarte for Target collection offers lace and tulle skirts and blouses that are both classic and modern. Girls will be compelled by Rodarte’s leopard and skeletal prints featured on jackets and shifts, while their floral motifs remain versatile and true to the brand. A delicate illusion tulle dress and lace cardigans get the Rodarte treatment, making them wardrobe essentials.  Swimwear comes in an assortment of prints and textures while lace and open-hole knee-highs and tights allow for any woman to add signature Rodarte legwear to her favorite ensemble.

 

Ranging in price from $9.99 - $79.99, the line includes a variety of statement-making pieces. Rodarte for Target introduces inventive, avant garde apparel to the GO International program, presenting affordable luxury fashion to women everywhere.

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,719 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.