Seasonal

Target Makes Dreams Come True this Holiday Season with First-Ever "Wow or Never"

Exclusive product collection offers chance to win amazing prizes

MINNEAPOLIS (November 13, 2007) - Target® takes gift giving to a whole new level this holiday season with the "Wow or Never" exclusive collection of products and prizes. Not only does this unique collection feature 20 exclusive gifts, but for the first time ever, Target guests will have the chance to win spectacular, once-in-a-lifetime prizes associated with each gift, ranging from an African safari to a new Maserati.

Guests will automatically be entered to win outrageous prizes when they purchase one of the exclusive qualifying products with their Target REDcard^SM. The exclusive collection offers an array of gifts for everyone and range in price from $15 to $649. From the music lover to the sports fanatic to the fashionista, Target offers a variety of exclusive products that only a few lucky recipients will have the opportunity to own. In return, the gift givers will be entered into a sweepstakes for a chance to win incredible prizes. Qualifying items will only be available in Target stores November 25 through December 1, and only while supplies last.

A sample of the gifts to give, along with their respective prize to win, includes:

The Gift to Give
Authentic Autographed NASCAR® Collage, $129
The Prize to Win
Raceway Weekend in Daytona
A trip for two to the big race in Daytona. You'll sit trackside in the owner's pit box, go on a Garage Tour on Nextel Cup Race day and take home two customized Target pit-crew fire suits.
The Gift to Give
Bialetti Monaco 14-Pc. Cookset, $55
The Prize to Win
Maserati Quattroporte Sport GT

Drive away in style with your very own black Maserati Quattroporte Sport GT.

The Gift to Give
"American Idol" Karaoke Machine, $99
The Prize to Win
Jet Set to the "American Idol" Finale
First class travel for four to Hollywood where you'll attend the "American Idol" finale show and meet the contestants in person.
The Gift to Give
Isaac Mizrahi Trench Coat, $99 / Men's XXL $109
The Prize to Win
New York Designer Experience with Isaac Mizrahi & Sonia Kashuk
Fly first class to New York where you will tour Isaac's studio and be styled in a custom designed dress. Then complete your look with an exclusive Sonia Kashuk makeover, while a photographer captures the entire experience.

Kids, families and even pets aren't left out of the fun as several great prizes offer all in-exclusive experiences for the whole family:

The Gift to Give
New York Dog Pet Collar, $40
The Prize to Win
The Ultimate Pet Pampering Trip
Trip for three (you, your four-legged buddy and a friend) to L.A. You and your friend will be pampered at a luxurious day spa, while your furry pal is primped at a pet spa. Plus, you'll escort your pet to a private portrait sitting with a professional photographer.

The Gift to Give
Nikon D40 Digital Camera Outfit, $649
The Prize to Win
African Safari Adventure
Get your own close-up with South Africa's wildest terrain during your nine-day safari adventure. Travel for four to South Africa, Botswana and Zambia, accompanied by a Nikon photographer for three days who will help you capture that one-in-a-million shot.

The Gift to Give
"High School Musical 2" 4-Doll Collector's Set, $30
The Prize to Win
"High School Musical 3" Premiere
Trip for four to the Hollywood premiere of "High School Musical 3," meet cast members and attend the party after the show.

For a full list of gifts and prizes from the Wow or Never collection, please visit Target.com/wow.

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