Smith & Hawken for Target Introduces Products for Elegant Outdoor Living and Entertaining
MINNEAPOLIS (January 2006) — Target has unveiled a new collection of garden-inspired products from Smith & Hawken, a leading American maker of outdoor living and entertaining products. To the delight of backyards across the country, the Smith & Hawken for Target collection will feature elegant outdoor furniture and decor. The assortment is exclusive to Target and will be available at Target stores and online at Target.com.
Homeowners are turning their yards into year-round outdoor living areas, and the Smith & Hawken for Target collection has beautiful offerings for any budget. Standout items include classically-designed furniture built for both durability and comfort. With fine construction and superior weather protection, these pieces will stand the test of time while delivering on the Target “Expect More. Pay Less.®” brand promise.
“Our guests are spending more of their time upgrading and beautifying the outside of their homes to look as good as the inside,” said Greg Duppler, senior vice president, Target.
“Our new partnership with Smith & Hawken expands outdoor decorating and entertaining options for our guests, and is a valuable addition to Target.” The collection also features an array of products to give your patio pizzazz. From copper fountains to moss-covered statuary, nature lovers everywhere can show off their green thumbs and take their gardens to the next level. Outdoor decor such as dried wreaths, rustic planting containers and landscape lighting will make the home more inviting than ever.
“Every product in the Smith & Hawken for Target collection is designed with long-term durability and quality in mind,” said Barry Sanders, president, Smith & Hawken. “We are excited about extending the reach of our brand by partnering with Target on a unique line of well-designed products at an exceptional value.”
Smith & Hawken for Target products range in price from $7.99 to $649.97 and will be available at Target stores and Target.com beginning in March.
About Target
Minneapolis-based Target serves guests at 1,400 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Smith & Hawken
Smith & Hawken® is the premier authority in outdoor living, dedicated to providing products distinguished by authenticity, style and above all, fine craftsmanship. Smith & Hawken’s products are sold across the country through 57 Smith & Hawken retail stores, its catalog and Internet site, as well as at select, high-end independent garden centers. Based in Novato, California, Smith & Hawken is a division of Scotts Miracle-Gro Company.
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