Releases, Backgrounders and Statements

“Keeping up with the new season’s trends can be hard work; high fashion and statement color don’t have to be intimating - with a few backstage fixes they can be truly accessible to all women.”

MINNEAPOLIS, MN (September 1, 2008) – Internationally renowned backstage make-up artist, award-winning product designer and iconic entrepreneur behind London’s leading make-up academy, Jemma Kidd introduces JK Jemma Kidd, a collection of ultra-wearable designer makeup for today’s savvy, fashion-forward woman. The easy-to-use professional-performance colors with intelligent, innovative formulas make backstage fixes, hi-fashion and catwalk beauty truly accessible for all women.

Inspired by her love of catwalk styles, fabrics and designs and a passion for translating them into everyday color, JK Jemma Kidd puts beauty in the context of fashion. "En Vogue" but not overly trendy, the wearable, aspirational and contemporarily chic collection brings out the fashionista in every woman.

The collection features every must-have beauty tool to create iconic catwalk looks in daily wearable form. From the multi-use perfecting primer to lip colors in classic runway shades, each product cleverly transforms daring backstage essentials into an ultra accessible creation. 

JK Jemma Kidd lets women create signature looks like the smokey eye, a favorite among budding makeup artists at the London Jemma Kidd Makeup School, and experiment with bold, statement colors synonymous with the catwalk. Each product reflects Jemma’s philosophy that teaching is key and comes with a “know how” step-by-step lesson for women to add a touch of catwalk glamour to their everyday beauty routine – “there are no rules – only guidelines and techniques.”
Products
The JK Jemma Kidd collection offers over 80 products of color products and tools:

JK Jemma Kidd is available starting September 2008 at Target Stores and Target.com with prices ranging from $14.00-$36.00

About Target

Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.