100 percent of Net Proceeds to be Donated
MINNEAPOLIS (May 2007) – Beauty expert Sonia Kashuk realized early on that makeup empowers, inspires and motivates women. Her passion and talent has positioned her as one of the industry’s leading beauty educators. Because of her recent personal experience with breast cancer, it is Sonia Kashuk’s mission to share her wisdom with women to help discover their true inner and outer beauty.
In recognition of Breast Cancer Awareness Month this October, Sonia Kashuk has united with Target and BCRF to create an exclusive, limited-edition collection, available from September 16th through November 4th, in which 100% of the net proceeds will benefit The Breast Cancer Research Foundation. The BCRF initiative consists of a trio of pink hound’s-tooth patterned items. One is a brush set complete with pink handles and stored in a zip-around case. The brush set includes a blush brush, a medium, small, and angled eye shadow brush, a nylon foundation brush, a lash/brow groomer, and a smudge brush and mirror. Sonia Kashuk also designed a cosmetic bag that stores all your essentials with ease and still fits in your purse, plus a travel case perfect for any on-the-go beauty buff. Target and Sonia Kashuk are honored with the opportunity to give back and help others in the fight against breast cancer.
Pink Brush Set: $19.99
Pouch of Pink: $5.99
Pink Passion Duffle: $19.99
Sonia Kashuk Beauty is available exclusively at Target. Please call 1-800-800-8800 or visit Target.com to locate the Target store nearest you.
About Target
Minneapolis-based Target serves guests at 1,502 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About BCRFThe Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. Since its inception, the Foundation has raised over $175 million to support scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. BCRF is currently funding over 115 researchers across the U.S. and in Canada, Latin America, Israel, and throughout Europe. Money magazine named BCRF one of America’s eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming most other charities in America. For more information, visit
www.bcrfcure.org or call 1.866.FIND.A.CURE.
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