Health + Beauty: ClearRx/Pharmacy
Creator and Principal Designer of ClearRx Prescription System
Deborah Adler is the principal designer and the inspiration behind the Target ClearRxsm system. Motivated by a desire to make people's lives easier and safer, she designed a comprehensive system for packaging prescription medicine as her Master's thesis. The result-a completely reinvented prescription bottle and label. In 2004, she brought this innovation to Target, and together they developed the ClearRx system.
Currently Deborah is a senior designer at the multi-disciplinary design firm Milton Glaser Inc. in New York City, where she works directly with the legendary Milton Glaser. In her role, Adler provides solutions to clients seeking new directions in visual communications, signage programs and brand identity. Her work includes projects ranging from identity systems, magazines and book jackets to product packaging, restaurant interiors and stadiums.
Prior to joining Milton Glaser, Adler was a designer for the skincare line “Kiehl’s Since 1851,” where she created product packaging, signage storefronts and in-store materials. Adler’s work with the comprehensive new prescription dispensing system awarded her the Master of Fine Arts Design award from the School of Visual Arts, and was featured in Graphis Design Annual. Additionally, her work has been shown at the Art Director’s Club in New York, and in October 2005 Adler’s newest invention, ClearRx, will be exhibited at New York’s renowned Museum of Modern Art (MOMA).
Born in Rockland County, New York, Adler earned a Bachelor of Fine Arts degree with honors from the University of Vermont in 1997. Adler received her Master of Fine Arts in Design degree from the School of Visual Arts in New York City in 2002.
