Health + Beauty: ClearRx/Pharmacy
Q: What is Target® ClearRxSM?
A: ClearRx is an innovative prescription distribution and communication system. ClearRx offers a new experience in filling prescription medication. This first-of-its-kind system makes prescription health information easier to understand. ClearRx transforms the current prescription dispensing system—specifically with innovations in patient communications, such as an easier-to-read-and-use bottle design, and prescription and health information pamphlets.
Q: How does ClearRx improve upon the current prescription dispensing system?
A: ClearRx creates an improved prescription dispensing system by making medical information easier to understand and more legible, helping to minimize mistakes in drug usage. Redesigned Bottle—The new shape, which can easily be gripped and opened, places all the vital information right in the palm of the hand. Easy-to-Read Label—Designed for readability and ease of use, this label sits flat across the front panel of the bottle so the bottle does not have to be turned to read the pertinent information. Easy-to-read fonts and type make information clearer to identify. In addition, prescription information is reorganized with the most important information—including drug name and prescribing instructions—at the top of the label accompanied by doctor name and prescription number. Removable Information Card—Tucked securely on the back of the bottle in a permanent sleeve, this newly created information card summarizes the most common uses and side effects associated with the medication. This innovative card is ideal for quick reference and includes reader-friendly fonts and more comprehensive text. Color-Coded Rings—For multi-member households, color-coded rings on the neck of the bottle help clearly identify each person’s medication at a glance. Redesigned Warning Icons—Newly located on the flat, back surface of the ClearRx bottle, these redesigned icons make important medical warnings clearer and easier to understand.
Q: Will Target ClearRx be used to dispense all prescription medications or just a select few?
A: The ClearRx label, redesigned warning icons and removable patient safety information card will be used to dispense all prescription medications at Target. The new ClearRx bottle will be used with medications that come in pill and liquid form.
Q: Who Came Up with ClearRx?
A: Deborah Adler of Milton Glaser and Associates, a prominent New York design firm, is the principle innovator and designer of Target ClearRx.
Q: Is there any other system similar to ClearRx currently available?
A: There is no system similar to ClearRx currently being used.
Q: Does ClearRx comply with legal standards?
A: ClearRx complies with all applicable federal and state laws.
Q: What has been the reaction of Target Pharmacists to ClearRx?
A: Target Pharmacists are excited to offer their patients an easier prescription dispensing system that still provides all the necessary safety and instructional medical information. Target Pharmacists will work with individual guests to help switch their prescriptions from other pharmacies to Target Pharmacy hassle free.
Q: Will ClearRx impact the cost of prescriptions at Target?
A: Prescription costs will not be affected by the ClearRx system. ClearRx will take the place of the existing packaging and dispensing system for all prescriptions filled at Target Pharmacy.
Q: When will ClearRx become available?
A: ClearRx is scheduled to launch at Target Pharmacies in May 2005.
