Releases, Backgrounders and Statements
Target Continues to Offer Incredible Design at Low Prices with Hayden-Harnett Handbag Collection
(November 12, 2008) —
Retailer launches chic and affordable limited-edition line with design duo
MINNEAPOLIS (November 2008) — Target is partnering with designers Toni Hacker and Ben Harnett to launch a limited-edition handbag collection, Hayden-Harnett for Target®. This affordable and beautifully designed collection is the seventh handbag launch in a series of limited-time-only accessories at Target. The Hayden-Harnett for Target® collection will be available at most Target stores nationwide and at Target.com December 28, 2008 through March 15, 2009.
Style and practicality is the mantra for this collection. Silhouettes range from oversized envelope clutches to convertible hobos and flight totes. Finishes include distressed brown or black faux-leather and a multi-color fig-leaf printed canvas. Hardware such as studs, chains and grommets coupled with convertible and interchangeable straps double both as functional and decorative. Unique to this collection is a sleek and feminine umbrella, which stands out in the signature fig-leaf print. The Hayden-Harnett for Target collection ranges in price from $19.99 to $49.99, in comparison to their high-end line which can cost as much as $700.
"Toni and Ben have a keen eye for thoughtful design – from craftsmanship to style. Each bag in this collection includes conveniently placed handles, straps and pockets," says Trish Adams, senior vice president, Target. "The Target guest will be delighted by the playfulness and versatility of this collection, offered at a great price."
Designer Toni Hacker and her boyfriend Ben Harnett founded Hayden-Harnett in the spring of 2005 and now sell to some of the finest boutiques and department stores in the world. In the past three years, this hard-working duo have grown their brand into a cult favorite, featuring innovative leather handbags and accessories with custom hardware, unique materials and exclusive prints. Their outstanding ready-to-wear collection features the same attention to detail, and the brand has recently expanded into travel bags and accessories, swimwear, boots and shoes. Hayden-Harnett's chic products can be found in prestigious fashion haunts around the world, but despite this global success, Hayden-Harnett chooses to remain headquartered in Toni and Ben's neighborhood of Greenpoint, Brooklyn.
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
MINNEAPOLIS (November 2008) — Target is partnering with designers Toni Hacker and Ben Harnett to launch a limited-edition handbag collection, Hayden-Harnett for Target®. This affordable and beautifully designed collection is the seventh handbag launch in a series of limited-time-only accessories at Target. The Hayden-Harnett for Target® collection will be available at most Target stores nationwide and at Target.com December 28, 2008 through March 15, 2009.
Style and practicality is the mantra for this collection. Silhouettes range from oversized envelope clutches to convertible hobos and flight totes. Finishes include distressed brown or black faux-leather and a multi-color fig-leaf printed canvas. Hardware such as studs, chains and grommets coupled with convertible and interchangeable straps double both as functional and decorative. Unique to this collection is a sleek and feminine umbrella, which stands out in the signature fig-leaf print. The Hayden-Harnett for Target collection ranges in price from $19.99 to $49.99, in comparison to their high-end line which can cost as much as $700.
"Toni and Ben have a keen eye for thoughtful design – from craftsmanship to style. Each bag in this collection includes conveniently placed handles, straps and pockets," says Trish Adams, senior vice president, Target. "The Target guest will be delighted by the playfulness and versatility of this collection, offered at a great price."
Designer Toni Hacker and her boyfriend Ben Harnett founded Hayden-Harnett in the spring of 2005 and now sell to some of the finest boutiques and department stores in the world. In the past three years, this hard-working duo have grown their brand into a cult favorite, featuring innovative leather handbags and accessories with custom hardware, unique materials and exclusive prints. Their outstanding ready-to-wear collection features the same attention to detail, and the brand has recently expanded into travel bags and accessories, swimwear, boots and shoes. Hayden-Harnett's chic products can be found in prestigious fashion haunts around the world, but despite this global success, Hayden-Harnett chooses to remain headquartered in Toni and Ben's neighborhood of Greenpoint, Brooklyn.
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
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