Converse One Star
Converse One Star Debuts Spring 2009 Collection for Target
Target and Converse offer great style and value for men, women and kids
MINNEAPOLIS, MN (December 2008) — Target and Converse present the Converse One Star collection for spring, featuring men's and women's apparel and accessories, as well as footwear, all at a great value for the entire family. The Converse One Star collection, available exclusively at Target stores nationwide and on Target.com, provides classic sportswear and Converse style at great prices. The collection includes denim, swimwear, graphic tees, dresses, outerwear and accessories that look stylish from coast to coast.
"The Converse One Star collection provides a unique shopping experience for our Target guests," said Trish Adams, senior vice president, Target. "The sporty, vintage aesthetic offers modern silhouettes in comfortable fabrics that guests can easily incorporate into their lifestyle, providing on-trend fashion at low prices for the entire family."
Converse is celebrated as one of America's most iconic brands and known for its influence in music, arts, sports and fashion for 100 years. With a focus on inspiring individuality with its vintage, alternative style, Converse One Star launched exclusively at Target stores nationwide in February 2008. The Converse One Star spring 2009 lifestyle collection will be available at Target stores nationwide and on Target.com beginning in January.
"Our partnership with Target continues to be an exciting venture for Converse, bringing the rich heritage of the Converse One Star brand into a fashion collection that offers great design at an incredible value," said Craig Reynolds, General Manager and Business Director, One Star Apparel & Accessories.
Women
This season, the One Star women's collection draws inspiration from an American road trip through the country's most beloved destinations, events and festivals. Classic shapes mixed with rich textures result in an effortlessly stylish and relaxed look. Pops of color touches of lace and tie details add feminine flair to sporty garb, while bold hues and stripes update long-sleeve tees, wrap sweaters, tunics and swimwear, creating a modern statement for women on-the-go.
The collection mixes-and-matches graphic tees, cotton hoodies, striped vests and twill snap dresses with jeans to create an adventure-ready ensemble without looking overdone. Style-conscious women who appreciate comfort will love poplin trousers, cotton tissue tees and the karate roll-up khaki trousers. Must-have dresses for spring are fresh and chic with contrast textures, cinched waists, ombré shading and pipe detail. A fitted denim blazer, mock-neck zip-up and vintage khaki trench are ideal for unpredictable spring weather and outdoor events. For an edgier look, women opt for a motorcycle fleece jacket over a striped knit sweater and gray stretch skinny jeans.
The One Star women's footwear collection offers a variety of affordable styles from preppy to trend-forward and everything in between. The classic Ox sneaker, with or without laces, is a timeless option available in black, brown, white or pink. Twill wedges in navy or brown add height and finesse to any warm weather getup, while T-Straps, a new silhouette this season, are offered in silver metallic to add a little glam.
Men
For men, the road trip continues with a variety of inexpensive pieces that range from classic to comfortable. Layering is key for spring, adding a dose of rock ‘n' roll to relaxed-fit silhouettes. Ribbed henleys worn over printed tees look pulled-together when paired with jeans and a track jacket; a double-layered striped knit sweater around the waist is an easy added layer, helping the transition from day to night. Men wear polos with an assortment of board shorts in bold striped prints and warm colors. Notable items include a green track jacket, cotton poplin utility jacket, striped sweater vest and straight leg faded denim jeans, all retaining the youthful spirit of the One Star brand.
The spring One Star footwear collection for men includes the classic-style two-tone soccer shoe, as well as the black and brown skate shoe, an updated favorite that adds fashionable appeal to any look. The timeless Ox sneaker, available in black and blue, reflects the One Star heritage, while the high top style in black remains a key silhouette.
Accessories
Converse One Star presents their sophomore accessories collection for spring at Target, a line of low-cost, versatile accent pieces for men and women. The men's sand blasted duffel and infantry backpack are functional yet stylish travel pieces for guys hitting the road. Women also have well-priced, fashion-forward options including jersey print scarves available in preppy stripes, sleek ombré or funky stars, a denim fedora and a convertible satchel in canvas with leather trim. Belts for both men and women have a rocker vibe, adorned with grommets and leather trim detailing.
Children
The children's One Star footwear collection is as fashionable as it is adorable, including sizes for kids and toddlers that are low-priced, fun and comfortable to wear. Girls reveal their inner tomboy with the Ox sneaker in black or show-off their girly side in pink, floral print or sparkle star print. Boys opt for a camo-print Ox sneaker or a blue soccer oxford that proves kids are never too young for vintage style.
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of Nike, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 25 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
MINNEAPOLIS, MN (December 2008) — Target and Converse present the Converse One Star collection for spring, featuring men's and women's apparel and accessories, as well as footwear, all at a great value for the entire family. The Converse One Star collection, available exclusively at Target stores nationwide and on Target.com, provides classic sportswear and Converse style at great prices. The collection includes denim, swimwear, graphic tees, dresses, outerwear and accessories that look stylish from coast to coast.
"The Converse One Star collection provides a unique shopping experience for our Target guests," said Trish Adams, senior vice president, Target. "The sporty, vintage aesthetic offers modern silhouettes in comfortable fabrics that guests can easily incorporate into their lifestyle, providing on-trend fashion at low prices for the entire family."
Converse is celebrated as one of America's most iconic brands and known for its influence in music, arts, sports and fashion for 100 years. With a focus on inspiring individuality with its vintage, alternative style, Converse One Star launched exclusively at Target stores nationwide in February 2008. The Converse One Star spring 2009 lifestyle collection will be available at Target stores nationwide and on Target.com beginning in January.
"Our partnership with Target continues to be an exciting venture for Converse, bringing the rich heritage of the Converse One Star brand into a fashion collection that offers great design at an incredible value," said Craig Reynolds, General Manager and Business Director, One Star Apparel & Accessories.
Women
This season, the One Star women's collection draws inspiration from an American road trip through the country's most beloved destinations, events and festivals. Classic shapes mixed with rich textures result in an effortlessly stylish and relaxed look. Pops of color touches of lace and tie details add feminine flair to sporty garb, while bold hues and stripes update long-sleeve tees, wrap sweaters, tunics and swimwear, creating a modern statement for women on-the-go.
The collection mixes-and-matches graphic tees, cotton hoodies, striped vests and twill snap dresses with jeans to create an adventure-ready ensemble without looking overdone. Style-conscious women who appreciate comfort will love poplin trousers, cotton tissue tees and the karate roll-up khaki trousers. Must-have dresses for spring are fresh and chic with contrast textures, cinched waists, ombré shading and pipe detail. A fitted denim blazer, mock-neck zip-up and vintage khaki trench are ideal for unpredictable spring weather and outdoor events. For an edgier look, women opt for a motorcycle fleece jacket over a striped knit sweater and gray stretch skinny jeans.
The One Star women's footwear collection offers a variety of affordable styles from preppy to trend-forward and everything in between. The classic Ox sneaker, with or without laces, is a timeless option available in black, brown, white or pink. Twill wedges in navy or brown add height and finesse to any warm weather getup, while T-Straps, a new silhouette this season, are offered in silver metallic to add a little glam.
Men
For men, the road trip continues with a variety of inexpensive pieces that range from classic to comfortable. Layering is key for spring, adding a dose of rock ‘n' roll to relaxed-fit silhouettes. Ribbed henleys worn over printed tees look pulled-together when paired with jeans and a track jacket; a double-layered striped knit sweater around the waist is an easy added layer, helping the transition from day to night. Men wear polos with an assortment of board shorts in bold striped prints and warm colors. Notable items include a green track jacket, cotton poplin utility jacket, striped sweater vest and straight leg faded denim jeans, all retaining the youthful spirit of the One Star brand.
The spring One Star footwear collection for men includes the classic-style two-tone soccer shoe, as well as the black and brown skate shoe, an updated favorite that adds fashionable appeal to any look. The timeless Ox sneaker, available in black and blue, reflects the One Star heritage, while the high top style in black remains a key silhouette.
Accessories
Converse One Star presents their sophomore accessories collection for spring at Target, a line of low-cost, versatile accent pieces for men and women. The men's sand blasted duffel and infantry backpack are functional yet stylish travel pieces for guys hitting the road. Women also have well-priced, fashion-forward options including jersey print scarves available in preppy stripes, sleek ombré or funky stars, a denim fedora and a convertible satchel in canvas with leather trim. Belts for both men and women have a rocker vibe, adorned with grommets and leather trim detailing.
Children
The children's One Star footwear collection is as fashionable as it is adorable, including sizes for kids and toddlers that are low-priced, fun and comfortable to wear. Girls reveal their inner tomboy with the Ox sneaker in black or show-off their girly side in pink, floral print or sparkle star print. Boys opt for a camo-print Ox sneaker or a blue soccer oxford that proves kids are never too young for vintage style.
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of Nike, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 25 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.