Designer Isaac Mizrahi launches affordable attire for the entire wedding party available exclusively at Target.com
MINNEAPOLIS (February 2007) - New York-based fashion designer Isaac Mizrahi is expanding his designs for Target and will debut an exclusive wedding collection on May 5, 2007. Mizrahi, a celebrated name in American fashion, will launch his first-ever wedding assortment exclusively on Target.com. Mizrahi leverages his design expertise to create an unforgettable experience for the bride with an affordable collection for the entire wedding party, including bridal gowns, bridesmaid’s dresses and men’s accessories.
The Isaac Mizrahi for Target wedding collection defines affordable luxury, incorporating sophisticated elegance with just the right touch of glamour into classic silhouettes. Ranging in price from $9.99 - $159.99, Mizrahi drew inspiration for the collection from his first foray into the fashion world, which centered on creating a gown for a high-profile wedding.
Mizrahi is passionate about creating wedding gowns and his new line includes eight stunning looks in ivory, white and black. Romantic pieces include a tulle princess dress, silk charmeuse cowl neck sheath and silk faille trapunto bell gown. The bride’s look is completed with her choice of classic satin peep toe pumps, lace high-heel slingbacks, or a variety of other stylish shoe options. In addition, he created a sleek sateen suit that is perfect for a modern, less formal bride or for the mother of the bride. Colorful bridesmaid’s dresses look chic with a matching wrap and satin clutch, while groomsmen can coordinate with a satin cummerbund and tie. Overall, the new special party dresses are appropriate for any formal affair ranging from prom to a black tie gala to the official “walk down the aisle.”
“The bridal category is a great next step for Isaac Mizrahi for Target,” says Trish Adams, senior vice president, Target. "Isaac’s sportswear line is a favorite with guests and his wedding collection incorporates signature Isaac Mizrahi style and elegance at affordable prices.”
“My bridal gowns are all reinventions of the classics, providing an affordable alternative for women everywhere,” says designer Isaac Mizrahi. “I put a lot of design energy into designing this collection for Target because every bride deserves to find the gown of her dreams, regardless of her budget. Every woman remembers how she felt on her wedding day for the rest of her life, so ensuring she feels confident in the ‘perfect’ dress is very important to me.”
About Target Stores
Minneapolis-based Target serves guests at 1,502 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
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