Releases, Backgrounders and Statements
Converse One Star Debuts Fall 2009 Collection for Target
(July 15, 2009) —
Target and Converse offer affordable style for men, women and kids
MINNEAPOLIS, MN (August 2009) — This fall, Target and Converse present the One Star fall 2009 collection featuring all-American sportswear with a rock ‘n roll spirit – perfect for life's adventures and embracing the moment. The collection includes men's and women's apparel and accessories, as well as footwear for the entire family, offering great style at an exceptional value. Available exclusively at Target stores nationwide and at Target.com, this season's Converse One Star collection is all about individual style, and incorporates authentic downtown influences and retro touches on denim, graphic tees, plaid tops, zip-ups, dresses, outerwear and accessories.
"The Converse One Star collection continues to provide affordable and modern wardrobe options for our trend-minded guests,"said Trish Adams, senior vice president, Target. "The sporty aesthetic combined with vintage-inspired details helps deliver an iconic American sportswear collection that appeals to the entire family.”
"Converse is one of America's most celebrated brands, known for its influence in music, arts, sports, pop-culture and fashion for over 100 years,"said Craig Reynolds, General Manager and Business Director, One Star Apparel & Accessories. "Through our partnership with Target, we continue to bring the celebrated heritage of the Converse One Star brand to Target guests with exciting design that provides both trend-right style and great value.”
The exclusive Converse One Star collection launched at Target in February 2008 and continues to offer an alternative take on contemporary style at a low price. The fall 2009 Converse One Star lifestyle collection will be available at Target beginning September 2009.
WOMEN
This season, classic shapes with updated silhouettes and detailing create unique looks with authentic downtown influences and urban vibes. Deep shades of navy, berry and heather gray update hooded jackets, while ruffle-front details add a feminine touch to tunic dresses and plaid button-down shirts. Additionally, tanks and graphic tees, and tunic dresses and button-down shirts play key roles in layering, perfect for a day-to-evening transition. Denim continues to be a mainstay for fall in a wide array of fits and washes, including the fashion-forward boyfriend roll-up style.
The One Star women's footwear collection for fall offers an assortment of fun, inexpensive options to ensure every woman hits the street in style. The classic Ox sneaker is updated in retro purple suede, as well as black all-over sparkle. Low-Pro sneakers remain the perfect go-to for everyday casual options, and collegiate-inspired tennis sneakers are ideal for the sporty chic.
MEN
The One Star men's collection for fall provides a complete wardrobe of casual, well-priced pieces for the rebel spirit. Jackets are modernized with military-style flap pockets, while plaid woven shirts look casually cool when worn under a half-zip jersey sweater. Layering is key when piecing together fall looks, such as washed-and-worn denim mixed with over-dyed plaids and lightweight outdoor-inspired knits. Denim continues as a closet staple with premium options in boot cut, straight and slim fits in various washes.
This season, the One Star footwear collection is sure to have men looking pulled together without breaking the bank. Classic Ox styles in black or navy are perfect for everyday wear, while the three-strap leather sneaker in black completes any look with laid-back confidence.
ACCESSORIES
The Converse One Star accessories collection provides quality design for all style types, offering men and women an economical way to personalize their look. For fall, women's accessories channel rocker inspirations with chic options including an exposed zipper chain-strap hobo bag and fringed scarves. Lightweight plaid scarves pull together men's looks this season, adding the perfect touch of urban edge, while a distressed canvas newsboy hat tops off any ensemble.
CHILDREN
The children's One Star fall footwear collection features cute, trendy and low-priced styles for kids and toddlers that are both fun and easy to wear. For girls, metallic pink Ox sneakers add cheerful color pops while skull-print and suede Ox styles are the perfect shoes for boys with a rocker, skater edge.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education®. Today, that giving equals more than $3 million a week.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company,"and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 40 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
MINNEAPOLIS, MN (August 2009) — This fall, Target and Converse present the One Star fall 2009 collection featuring all-American sportswear with a rock ‘n roll spirit – perfect for life's adventures and embracing the moment. The collection includes men's and women's apparel and accessories, as well as footwear for the entire family, offering great style at an exceptional value. Available exclusively at Target stores nationwide and at Target.com, this season's Converse One Star collection is all about individual style, and incorporates authentic downtown influences and retro touches on denim, graphic tees, plaid tops, zip-ups, dresses, outerwear and accessories.
"The Converse One Star collection continues to provide affordable and modern wardrobe options for our trend-minded guests,"said Trish Adams, senior vice president, Target. "The sporty aesthetic combined with vintage-inspired details helps deliver an iconic American sportswear collection that appeals to the entire family.”
"Converse is one of America's most celebrated brands, known for its influence in music, arts, sports, pop-culture and fashion for over 100 years,"said Craig Reynolds, General Manager and Business Director, One Star Apparel & Accessories. "Through our partnership with Target, we continue to bring the celebrated heritage of the Converse One Star brand to Target guests with exciting design that provides both trend-right style and great value.”
The exclusive Converse One Star collection launched at Target in February 2008 and continues to offer an alternative take on contemporary style at a low price. The fall 2009 Converse One Star lifestyle collection will be available at Target beginning September 2009.
WOMEN
This season, classic shapes with updated silhouettes and detailing create unique looks with authentic downtown influences and urban vibes. Deep shades of navy, berry and heather gray update hooded jackets, while ruffle-front details add a feminine touch to tunic dresses and plaid button-down shirts. Additionally, tanks and graphic tees, and tunic dresses and button-down shirts play key roles in layering, perfect for a day-to-evening transition. Denim continues to be a mainstay for fall in a wide array of fits and washes, including the fashion-forward boyfriend roll-up style.
The One Star women's footwear collection for fall offers an assortment of fun, inexpensive options to ensure every woman hits the street in style. The classic Ox sneaker is updated in retro purple suede, as well as black all-over sparkle. Low-Pro sneakers remain the perfect go-to for everyday casual options, and collegiate-inspired tennis sneakers are ideal for the sporty chic.
MEN
The One Star men's collection for fall provides a complete wardrobe of casual, well-priced pieces for the rebel spirit. Jackets are modernized with military-style flap pockets, while plaid woven shirts look casually cool when worn under a half-zip jersey sweater. Layering is key when piecing together fall looks, such as washed-and-worn denim mixed with over-dyed plaids and lightweight outdoor-inspired knits. Denim continues as a closet staple with premium options in boot cut, straight and slim fits in various washes.
This season, the One Star footwear collection is sure to have men looking pulled together without breaking the bank. Classic Ox styles in black or navy are perfect for everyday wear, while the three-strap leather sneaker in black completes any look with laid-back confidence.
ACCESSORIES
The Converse One Star accessories collection provides quality design for all style types, offering men and women an economical way to personalize their look. For fall, women's accessories channel rocker inspirations with chic options including an exposed zipper chain-strap hobo bag and fringed scarves. Lightweight plaid scarves pull together men's looks this season, adding the perfect touch of urban edge, while a distressed canvas newsboy hat tops off any ensemble.
CHILDREN
The children's One Star fall footwear collection features cute, trendy and low-priced styles for kids and toddlers that are both fun and easy to wear. For girls, metallic pink Ox sneakers add cheerful color pops while skull-print and suede Ox styles are the perfect shoes for boys with a rocker, skater edge.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education®. Today, that giving equals more than $3 million a week.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company,"and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 40 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
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