up & up
up & up
Target is committed to helping guests stretch their dollars and has rejuvenated the Target brand, creating a unique identity complete with new packaging. The up & up collection, which will exceed more than 800 product offerings across 40 categories by September 2009, offers guests access to high quality products at the low prices they expect from Target.
The up & up brand will offer guests a wide assortment of everyday basics from baby food and first aid needs to laundry detergent, all at equal quality as national brands but at a fraction of the cost. With up & up products guests can save money and feel confident with their purchases.
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