Umberto
Upgrade Your Style at Target® with Umberto Beverly Hills
Introducing two new salon-quality products that don't break the bank
MINNEAPOLIS (October 2008) —Leave it to master cutter Umberto Savone to develop two new styling agents that meet the demands of today's savvy woman. Introducing Umberto Beverly Hills Roman Oil Serum, a lightweight styling serum that adds moisture and shine with hydrating Italian oils, and Blow Dry Lotion, a smoothing formula that cuts blow-drying time in half while revitalizing and conditioning hair for long-lasting style. Like all of the Umberto Beverly Hills products, Roman Oil Serum and Blow Dry Lotion are professional, salon-quality products at affordable prices available exclusively at Target stores nationwide.
"Hair can do whatever you want it to do; it's just a matter of using proper stylers. That's why I created these new stylers – to help women achieve a modern, carefree look," says Umberto Savone. "With Umberto Beverly Hills at Target, it's easy and affordable to create salon-quality style."
Roman Oil Serum
"Hair can do whatever you want it to do; it's just a matter of using proper stylers. That's why I created these new stylers – to help women achieve a modern, carefree look," says Umberto Savone. "With Umberto Beverly Hills at Target, it's easy and affordable to create salon-quality style."
Roman Oil Serum
This exotic elixir works magic on all hair types without weighing hair down. For fine hair, it adds shine and conditions weak strands; for coarse and unruly hair, it smoothes, conditions and tames frizz. Unlike many serums that simply coat the hair, this sheer formula is instantly absorbed. Umberto has added natural oil from his native home in Italy that provides exceptional conditioning benefits that last all day long. ($9.99)
Blow Dry Lotion
Blow Dry Lotion was created not only to cut down drying time, but also to help protect against heat damage and to lock-in style. Umberto has added an extract from the fruit of the Brazilian 'tree of life' to add extra conditioning and Vitamin F Forte to revitalize dry, damaged hair. The lightweight, paraben-free formula is perfect for all hair types. Blow Dry Lotion smoothes and shines without weighing hair down. ($9.99)
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Umberto Beverly Hills
Umberto Savone, noted Beverly Hills hair stylist and master cutter, offers his professional hair care products exclusively at Target as well as his salons. Servicing his exclusive list of LA influencers and celebrities, Umberto is known for the personal attention he pays to his clients and in all aspects of hair care. The same careful attention has gone into the development of his salon-quality hair care collection.
Blow Dry Lotion
Blow Dry Lotion was created not only to cut down drying time, but also to help protect against heat damage and to lock-in style. Umberto has added an extract from the fruit of the Brazilian 'tree of life' to add extra conditioning and Vitamin F Forte to revitalize dry, damaged hair. The lightweight, paraben-free formula is perfect for all hair types. Blow Dry Lotion smoothes and shines without weighing hair down. ($9.99)
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Umberto Beverly Hills
Umberto Savone, noted Beverly Hills hair stylist and master cutter, offers his professional hair care products exclusively at Target as well as his salons. Servicing his exclusive list of LA influencers and celebrities, Umberto is known for the personal attention he pays to his clients and in all aspects of hair care. The same careful attention has gone into the development of his salon-quality hair care collection.