Pixi
Target Prestige Beauty Collection: Pixi by Petra by Petra Strand
"My mission is to bring out the beauty in all women, my makeup style is awake and lustrous, with a pixi twist of sexiness." – Petra Strand
MINNEAPOLIS, MN (September 1, 2008) – From its famous London store to the beauty-specialist who created it, Pixi has a loyal, worldwide following that swears by its pure, awakening, skin-loving products and naturally radiant makeup style. Now, the designer collection of "Makeup to Wakeup" essentials – Pixi by Petra – created by Swedish makeup artist Petra Strand, is accessible to all women across the U.S in the beauty aisles of Target.
The Pixi by Petra philosophy is to create a fresh, healthy radiant look as if just waking up from a good night’s sleep. With its complexion enhancing, eye-opening and pout-flattering collection of dual-ended, multi-purpose treats for face, eyes, cheeks and lips, Pixi by Petra is sheer beauty with a twist to make women look like themselves, only better.
With over 20 years of experience as a makeup artist, Petra brings her no-fuss approach to life into the beauty world. Passionate about simplifying beauty routines, she creates multi-functional products packed with treatment ingredients.
Fresh, simple and clean, Pixi incorporates the healthy lifestyle and no-nonsense philosophy ingrained in every Swede. Pixi by Petra brings this straightforward approach into the beauty world, with items that are easy-to-use and packed with skin beneficial ingredients that blur the line between skincare and makeup. Each product in the collection awakens and treats skin while the perfectly pigmented colors, with feather-light textures, create a flawless, radiant finish.
Embodying professional playfulness, the high-quality, flirty and skin-loving Pixi by Petra collection provides women a fresh daily approach to makeup by streamlining and simplifying their beauty routines. Whether it be flawless flesh-toned foundations or head-turning pops of color, the secret to effortless glamour and natural brilliance is Pixi.
Products
The Pixi by Petra collection offers more than 90 products of color products and tools:
MINNEAPOLIS, MN (September 1, 2008) – From its famous London store to the beauty-specialist who created it, Pixi has a loyal, worldwide following that swears by its pure, awakening, skin-loving products and naturally radiant makeup style. Now, the designer collection of "Makeup to Wakeup" essentials – Pixi by Petra – created by Swedish makeup artist Petra Strand, is accessible to all women across the U.S in the beauty aisles of Target.
The Pixi by Petra philosophy is to create a fresh, healthy radiant look as if just waking up from a good night’s sleep. With its complexion enhancing, eye-opening and pout-flattering collection of dual-ended, multi-purpose treats for face, eyes, cheeks and lips, Pixi by Petra is sheer beauty with a twist to make women look like themselves, only better.
With over 20 years of experience as a makeup artist, Petra brings her no-fuss approach to life into the beauty world. Passionate about simplifying beauty routines, she creates multi-functional products packed with treatment ingredients.
Fresh, simple and clean, Pixi incorporates the healthy lifestyle and no-nonsense philosophy ingrained in every Swede. Pixi by Petra brings this straightforward approach into the beauty world, with items that are easy-to-use and packed with skin beneficial ingredients that blur the line between skincare and makeup. Each product in the collection awakens and treats skin while the perfectly pigmented colors, with feather-light textures, create a flawless, radiant finish.
Embodying professional playfulness, the high-quality, flirty and skin-loving Pixi by Petra collection provides women a fresh daily approach to makeup by streamlining and simplifying their beauty routines. Whether it be flawless flesh-toned foundations or head-turning pops of color, the secret to effortless glamour and natural brilliance is Pixi.
Products
The Pixi by Petra collection offers more than 90 products of color products and tools:
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Flawless Vitamin Veil ($35.00)
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Eye Bright Kit ($24.00)
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Brightening Primer ($33.00)
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Lash Booster Mascara ($19.00)
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Sparkle Stix ($18.00)
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Fresh Face Case ($35.00)
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Smokey Eye Wand ($19.00)
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Illuminating Tint & Conceal ($35.00)
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Lip Booster ($18.00)
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Eye Beauty Kit ($28.00)
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Must-Have Kit ($39.00)
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Lip Blush ($18.00)
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Sheer Cheek Gel ($20.00)
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Vitamin Lip Silk ($15.00)
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Energy Blush ($21.00)
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Eye Color Sealer ($20.00)
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Lid & Line ($18.00)
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Gel Liner ($18.00)
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Brow Lift ($18.00)
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Eye Zone Brightener ($24.00)
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Lustrous Eye Primer ($22.00)
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Water Blush ($20.00)
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Rose Lip Treat ($12.00)
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Lumi Lux Eye Palette ($38.00)
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Lumi Lux Lip Palette ($35.00)
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Lip Glow Kit ($28.00)
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Natural Mineral Kit ($32.00)
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Fat Face Brush ($25.00)
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De Luxe Brush Purse ($34.00)
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Bronze Booster ($21.00)
Pixi by Petra is available starting September 2008 at Target Stores and Target.com with prices ranging from $12.00 - $39.00.
About Target
Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Target
Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.