L'Oreal
Target Adds Two New Selections to the Signature L'Oréal Paris Target Red Collection
Stop Traffic with Bold ConfidenceMinneapolis, MN (August 2008) – Known for providing women with the tools they need to make a personal statement at an exceptional price, Target adds another “notch to the lipstick case” with the introduction of L’Oréal Paris Infallible™ Never Fail Lipcolour and PRO Manicure Nail Polish in Target Red. According to a recent survey commissioned by Target*, more than 60 percent of women and men think that when a woman adds an extra punch of color to her beauty palette, she’s signaling that she feels fabulous about herself – and after all, added confidence is the ultimate accessory.
L’Oréal Paris Infallible™ Never Fail Lipcolour in Target Red ($9.99) and L’Oréal Paris PRO Manicure Nail Polish in Target Red ($3.99) are available exclusively at Target stores nationwide this summer, starting July 2008.
Following the smash-hit of L’Oréal Paris Colour Riche Lipcolour in Target Red, which was a first-of-its-kind collaboration between Target and L’Oréal Paris, this gorgeous shade hits the “bullseye” twice over now in high performance, longwear lip color and an ultra-precision, chip-resistant nail lacquer. Created with L’Oréal’s advanced technology formulations, women now have two new ways to signify they’re feeling fabulous with this versatile red – each for the amazing value of less than $10.00.
The collection includes:
NEW! L’Oréal Paris Infallible™ Never Fail Lipcolour in Target Red ($9.99)
Featuring a patented, transfer-proof formula that offers uncompromised comfort and beautiful, luminous color hour after hour. With a richly pigmented basecoat with superior elasticity and an ultra-glossy topcoat with moisturizing Marine Collagen and Vitamin E, Infallible redefines longwear lip color. Packaged in a revolutionary lip color compact with a built-in mirror and precision applicator, color goes on – and stays on – beautifully.
NEW! L’Oréal Paris PRO Manicure Nail Polish in Target Red ($3.99)
Featuring a unique, patented No-Streak Professional Brush that is flat, not round, so color goes on faster and smoother for even-looking coverage. Chip-and peel-resistant with color and shine that lasts for up to seven days, the enhanced formula with Pro-Keratin helps build stronger, healthier nails.
L’Oréal Paris Colour Riche Lipcolour in Target Red ($5.99)
Featuring the new and improved Colour Riche formula that delivers rich, creamy color with a luminous look that lasts. Infused with Vitamins A and E for superior hydration, as well as a technologically advanced anti-feathering formula, L’Oréal Paris Colour Riche Lipcolour delivers enhanced shine and luminosity.
The Target poll revealed:
- Almost 40 percent of women who wear red lipstick put on the touch of rouge to feel feminine, while 37 percent do so to feel sexy**.
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To dress up an outfit, 44 percent of women wear high heels and 61 percent choose to get their hair done**.
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Target Value Tip: Jazz up your look with L’Oréal Paris Infallible™ Never Fail Lipcolour in Target Red and L’Oréal Paris Pro Manicure Nail Polish in Target Red – accessories that will ignite fire in pouts and fingertips and leave money in that little purse, for wherever the evening may take you.
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The majority of men and women polled (33 percent) named Angelina Jolie as the celebrity who has the most sought-after red lips.
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61 percent of respondents perceive wearing red on lips or nails as neither “naughty” or “nice”. Knowing there are no stereotypes associated with this versatile shade, go ahead and express yourself!
**Multiple responses were allowed.
About Target
Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products,in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About L’Oréal Paris
The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oréal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men’s Expert; Colour Riche, True Match and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.
The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oréal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men’s Expert; Colour Riche, True Match and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.
For more information on L’Oréal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit http://www.lorealparis.com/ for access to unique content and dynamic interactive features, including the exclusive “Can I Help You” diagnostic tool.