Releases, Backgrounders and Statements

SuperTarget^® aims to make food – and grocery shopping – fun, easy and affordable.  Wide, well-lit aisles, a large selection of reasonably priced staples, specialty items and prepared meals, along with educational signs that guide guests through food preparation are just a few of the ways SuperTarget makes grocery shopping more enjoyable.  And in addition to grocery shopping, guests can also buy other household staples and gifts – making shopping across the board more efficient than ever.  SuperTarget guests can find everything they need to create a delicious meal and other lifestyle needs at their fingertips.

SuperTarget guests always bring home delicious groceries, many of which are from Sutton & Dodge, Market Pantry and Archer Farms – brands found only on SuperTarget and Target^® store shelves.  Sutton & Dodge USDA Choice meats offer marbled, steakhouse-quality Angus beef available exclusively at SuperTarget stores.  Market Pantry makes it simple – and inexpensive – for guests to stock their kitchens by providing staple food items at prices lower than national brands.  Archer Farms, known for its high-quality product assortment, offers a wide variety of premium groceries, wild-caught Alaskan salmon, frozen appetizers and European-style baked goods. 

 

In 2006, SuperTarget became a certified organic produce retailer, offering superior quality and prices on produce such as strawberries, apples, and other fruits and vegetables.  As a certified organic produce retailer, SuperTarget adheres to strict U.S. Department of Agriculture (USDA) compliance guidelines to provide the best in organic produce for its guests. 

With the wide assortment of food products available from Market Pantry and Archer Farms, it’s easy to get creative at meal time for less.  Create a delicious dish like enchilada lasagna pie for less than $10 using Market Pantry items or Archer Farms seared Patagonian scallops with herbed linguini alfredo for less than $15.  Other ideas for saving include planning a weekly menu, buying larger portions and saving for later and buying items on sale. 

 

Online at Target.com/supertarget guests also have access to hundreds of recipes—a number of which incorporate Target owned food brands.  The site offers a variety of healthier recipes categorized by nutritional concerns, including fiber sources, less fat, low sodium, under 100 calories and under 300 calories.

 

In SuperTarget stores, guests can easily locate the better-for-you food options through signage that speaks to a range of nutritional concerns.

 

In an ongoing effort to empower its guests to make smart, nutritious food decisions, Target reformulated the entire Archer Farms collection in 2008 to meet the Food and Drug Administration standard for labeling items as zero grams of added trans fat.  Guests will now find Archer Farms products such as triple berry pies, lemon cookies, blueberry muffins and tiramisu desserts with zero grams of added trans fats.

In addition, Target.com/grocery features a virtual “Recipe Box,” which allows online guests to save their recipe picks for future reference. Based on the selected recipes, Target.com will produce a shopping list guests can print and use in-store while shopping.

 

The “Party Food” section of the site allows guests to research and order prepared appetizers and dishes, including healthy items such as trays of fresh fruit, fresh vegetables, shrimp cocktail, and fresh sushi among others. Guests can pre-order via phone or on Target.com and then pick up from a local SuperTarget store.

 

Target.com/grocery also offers weekly coupons and specials on food products available at SuperTarget and select Target stores. Coupons and specials apply to a revolving selection of products across the deli, bakery, produce, meat, frozen, dairy and pantry departments.

 

One-Stop Shopping SuperTarget serves guests at 251 store locations in 22 states.  Most SuperTarget stores conveniently include a bakery, deli, fresh produce department, Food Avenue^® restaurant, one-hour photo center, optical center, pharmacy and Starbucks^®.  SuperTarget guests can easily transition from the grocery to the general merchandise aisles and can grab a delicious cappuccino from the coffee bar or visit any of the services for their lifestyle needs.