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Umberto Beverly Hills Shines On at Target
Exclusive brush collection and shimmer spray add luster to hair
(June 01, 2007) —
Exclusive brush collection and shimmer spray add luster to hair
MINNEAPOLIS (June 2007) – After a summer of harsh sun and salt water exposure, Target brings hair back to life with the launch of new shine boosting must-haves from the Umberto Beverly Hills professional hair care collection. Umberto’s secret weapon is his unrivaled way with a brush. Now, he’s transformed that experience into six new high quality brushes and a shine enhancing serum for sexy, silky hair.
The Brushes
What makes them unique? The outstanding natural boar and nylon combination: Boar bristles smooth and add shine while distributing natural oils to the ends without pulling or tearing the hair. Plus, the nylon bristles provide added control and gently lift hair at the roots. In true Umberto Beverly Hills fashion, this easy-to-use collection has a slip-free carved wood handle that makes hair styling a cinch – for professional quality results at home. ($9.99 - $14.99)
To Blowdry:
Small Round #102
$9.99
For short hair.
Medium Round #103
$12.99
For shoulder length hair
Large Round #104
$14.99
For long hair
To Style:
Oval #302
$12.99
Used to achieve those smooth and shiny styles
Paddle #P1
$9.99
Designed for free-falling, smooth and straight styles
Banana Brush #201
$9.99
A versatile brush that provides hair with lift and volume
Shimmer
The essential final touch, Umberto Beverly Hills Shimmer is a miracle shine-booster that completes any hairstyle. The perfect remedy for sun-damaged and chemically-abused hair, Shimmer is a non-greasy, high-sheen aerosol formula that adds instant shine and manageability to hair. Designed to combat static and flyaways too, this lightweight formula is perfect for all hair types including thin, fine hair. ($8.99)
About Target Stores
Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing
guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at
Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
The Brushes
What makes them unique? The outstanding natural boar and nylon combination: Boar bristles smooth and add shine while distributing natural oils to the ends without pulling or tearing the hair. Plus, the nylon bristles provide added control and gently lift hair at the roots. In true Umberto Beverly Hills fashion, this easy-to-use collection has a slip-free carved wood handle that makes hair styling a cinch – for professional quality results at home. ($9.99 - $14.99)
To Blowdry:
Small Round #102
$9.99
For short hair.
Medium Round #103
$12.99
For shoulder length hair
Large Round #104
$14.99
For long hair
To Style:
Oval #302
$12.99
Used to achieve those smooth and shiny styles
Paddle #P1
$9.99
Designed for free-falling, smooth and straight styles
Banana Brush #201
$9.99
A versatile brush that provides hair with lift and volume
Shimmer
The essential final touch, Umberto Beverly Hills Shimmer is a miracle shine-booster that completes any hairstyle. The perfect remedy for sun-damaged and chemically-abused hair, Shimmer is a non-greasy, high-sheen aerosol formula that adds instant shine and manageability to hair. Designed to combat static and flyaways too, this lightweight formula is perfect for all hair types including thin, fine hair. ($8.99)
About Target Stores
Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing
guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at
Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
