Target Unveils New Price Match, Exclusive Gifts and Digital Offerings for the Holiday Season
October 17, 2012
Target Corp. (NYSE: TGT) is introducing new holiday initiatives, including an all-new Holiday Price Match, exclusive gift offerings and shoppable advertisements, to ensure Target guests can shop with confidence throughout the holiday season.
“Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, President and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”
New Holiday Price Match and Extended Return Policy
For the first time, Target will offer guests the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.
Additionally, Target has extended the timeframe for its Price Match Policy for the holiday season, and new this year, the policy includes Target.com. If a guest purchases a qualifying item at Target stores between Nov. 1 and Dec. 24, and then finds it for less at Target.com or in a local competitor’s printed ad, Target will match that price. For more details, including terms and conditions, visit Target.com/morereasons beginning October 22.
REDcard debit and credit card holders who make a purchase as of November 1 will now receive an additional 30 days on Target’s existing return policy on nearly all REDcard purchases made at Target and Target.com. REDcard holders already save an extra 5 percent on almost all Target REDcard purchases and enjoy free shipping on Target.com. For more details, including terms and conditions, visit Target.com/redcard.
In addition to the Target + Neiman Marcus collection, Target’s guests will find something special for everyone on their lists with a new, exclusive holiday gifting collection that appears in stores and online beginning Nov. 4. From sweaters and scarves to iPhone cases and journals, the collection features more than 850 gift options for the whole family, ranging in price from $2 to $50. The collection is organized by striking color combinations, such as red and purple, and cream and peach with elements of sparkle and shine to offer gifting inspiration. Items will be displayed on “gifting trees” throughout the store and at Target.com/Gift-Finder.
For the music lovers on guests’ lists, Target is teaming up with global pop sensation One Direction and legendary artist Tony Bennett for deluxe exclusive albums. Target’s version of Tony Bennett’s new duets album, “VIVA DUETS,” includes four exclusive tracks and will be in Target stores beginning Oct. 22. Target’s edition of One Direction’s second album, “Take Me Home,” includes three new songs and two remixes and is now available for pre-order on Target.com and will be in stores beginning Nov. 13.
Digital Holiday Experience
Target is creating new ways to help make guests’ digital shopping experience more convenient, seamless and personalized.
New this year, Target’s guests can shop from television spots, bus shelter ads and catalog pages by using their mobile phones to send a text or scan a QR code. Target’s shoppable holiday advertising begins Nov. 7 and continues throughout the season.
Also, just in time for the holidays, Target is now offering free WiFi in all Target stores. The service will provide better access to Target’s award winning mobile app, and enable guests to redeem Target mobile coupons and scan QR codes throughout the store.
QR codes will be displayed alongside each of Target’s top toys, allowing guests to purchase this year’s 20 hottest toys from their mobile phones and have them shipped for free to anyone, anywhere in the U.S. QR codes are also now found in the shoe section at Target stores, giving guests another opportunity to easily purchase the shoes they love in the right size and color.
Target is also piloting wayfinding technology in a small number of stores, including all new CityTarget locations, where guests’ smartphones can recognize their location in a Target store and help guide them to products.
Joyful Holiday Marketing and Giving
Target’s holiday marketing strategy is designed to recapture imaginations and deliver the joy and value that will get guests excited about Christmas in a way that is uniquely Target. Two distinct campaigns will play different roles throughout the season.
The “Dream Big. Save Bigger.” campaign taps into the magic of Christmas gift giving and communicates Target’s strong value proposition. The first spot includes a whimsical take on Target’s canine mascot, Bullseye and highlights the combination of 5 percent REDcard savings, free shipping and Target’s Holiday Price Match.
As the preparation and deal-finding begins in advance of Black Friday, guests will meet the spirited singing “Target Deals Duet,” stars of Target’s “It’s On!” savings-centric campaign. The Target Deals Duet will air at key times throughout the season on television, radio and online. Also, on Target.com, a neon-lit “It’s On!” logo will signal to online shoppers that a holiday sale is underway.
Target also announced that its annual giving of 5 percent of its profit now amounts to more than $4 million a week. While giving is a year-round focus at Target, one special initiative this holiday season includes a limited-edition plush Holiday Bullseye dog, with 100 percent of the purchase price ($14.99) going to St. Jude Children’s Research Hospital.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,781 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
For more information, visit Target.com/Pressroom.