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Target Partners with Latin Music Producer Emilio Estefan to Create Curated Entertainment Collection
Target® Corp. (NYSE: TGT) announced today a partnership with 19-time GRAMMY® Award-winning music producer, Emilio Estefan. Through the partnership, Estefan will work with Target to curate a special selection of his favorite music, movies and books titled “Emilio Estefan’s Picks.” The selections will be featured in the Entertainment department of select Target stores beginning June 6.
“Emilio is an icon in both the music industry and the Hispanic community. This partnership allows Target to bring our guests an entertainment selection that’s been hand-picked by this legendary producer,” said John Butcher, vice president of Entertainment at Target. “We know our guests love shopping at Target for Latin music, and our partnership with Emilio adds a new and interesting dimension to our current offerings.”
In addition to “Emilio Estefan’s Picks,” Estefan will leverage his strong relationships and pulse on the industry to help create Target-exclusive Latin music artist partnerships. Target has a long history of collaborating with artists across music genres to offer guests content they can’t get anywhere else. The partnership between Target and Estefan underscores Target’s dedication to working with some of the biggest names in the industry.
“Over the many years of my relationship with Target, I know firsthand the respect and dedication they have for music and new talent,” said Estefan. “Whether it’s the music I produce, the movies I watch or the books I read, this new partnership allows me to reach fans by sharing what inspires me. At the same time, I also have the opportunity to highlight new artists by giving them a platform to introduce and sell their music to Target guests.”
Estefan has been instrumental in shaping, developing and directing the career of his superstar wife, Gloria Estefan, as well as that of Shakira, Ricky Martin, Marc Anthony, Jon Secada, Jennifer López, and many others. His ability to connect with their talent, expression and creativity has been vital in establishing their successful music careers. His resume includes more than 30 GRAMMY nominations and 19 GRAMMY Awards among other accomplishments, including being an entrepreneur, author and television producer.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,765 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
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