Target Corporation (NYSE: TGT) today unveiled its new e-commerce website at Target.com. Completely reengineered, the new Target.com captures the much-loved Target in-store experience in a convenient, digital platform. This re-launch of Target.com marks a first step towards Target’s ambitious plans for multi-channel expansion.
“Establishing a new platform for Target.com allows Target to reinvent our guests’ online environment and create a more user-friendly, reliable experience,” said Steve Eastman, president, Target.com. “With the new Target.com, we are in a better position to satisfy our guests’ constantly evolving preferences – whenever, wherever – in the same way we have earned their loyal support in our stores for decades.”
Visitors to the new Target.com will discover a new look and feel with every click. Some of the site’s advancements include:
- Personalization: Product recommendations, enhanced registries and lists, integrated community features, social networking integration
- Fresh design and layout: Bold graphics and playful photos, buying guides, expert advice
- Easy navigation: Improved search and navigation, consistent and clear product information, improved security, fast fun and friendly guest service, streamlined cart and checkout
Target plans to integrate incremental improvements to the site on an ongoing basis. With the launch of the new Target.com, Target will assume full control over its online operations, including the guest contact center.
More than 20 vendor technology partners were involved in the construction of the new Target.com.
Key contributors include:
- SapientNitro: Lead partner and primary systems integrator
- IBM: Multichannel eCommerce platform provider
- Huge: Site creative – visual and interactive design
- Infosys: Global inventory visibility and cross-channel order-management functionality
- AT&T: Hosting provider
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,762 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.