Following months of anticipation, Target® Corp. (NYSE: TGT) and Neiman Marcus unveiled their unprecedented holiday collection. The collection, which features 24 of America’s preeminent designers—all members of the Council of Fashion Designers of America (CFDA)—will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com. In recognition of the 24 designers who created products for the holiday collection, Target and Neiman Marcus are donating a total of $1 million to the CFDA.
The Target + Neiman Marcus Holiday Collection includes:
Alice + Olivia
Double Old Fashioned Glasses (set of 4), $49.99
Band of Outsiders
Cookie Cutters (set of 5), $29.99
Hats (set of 2), $29.99
Leather Gloves (sizes S/M-L/XL), $49.99
Travel Bags (set of 3), $39.99
Stationery Set (set of 3), $19.99
Girl’s Beaded Dress (sizes XS-L), $99.99
Girl’s Floral Dress (sizes XS-L), $79.99
Oscar de la Renta
Pet Bowl, $29.99
Pet Collar and Leash, $39.99
Trinket Box, $69.99
iPad Sleeve, $39.99
Sweatshirt (sizes XS-XL), $29.99
Slippers (sizes S-XL), $49.99
Diane von Furstenberg
Yoga Mat, $49.99
Jewelry Box, $49.99
Letter Opener, $34.99
Accent Box, $49.99
Girl’s Solid Dress (sizes 12M-5T), $59.99
Girl’s Printed Dress (sizes 12M-5T), $59.99
Ornaments (set of 3), $49.99
Compact Mirror, $59.99
Dress (sizes 2-14), $99.99
Top (sizes XS-XL), $69.99
rag & bone
Shot Glasses (set of 4), $19.99
Men’s Sweater (sizes S-XL), $69.99
Boy’s Sweater (sizes S-XL), $49.99
Top (sizes XS-XL), $79.99
Dress (sizes 2-14), $99.99
Wrapping Paper, $7.99
Kid’s Hat (sizes S-M), $39.99
Vest (sizes XS-XL), $79.99
Men’s Blazer (sizes S-XL), $149.99
Women’s Blazer (sizes XS-XXL), $129.99
Beverage Container, $24.99
Lunch Box, $19.99
Dessert Plates (set of 4), $39.99
Blouse (sizes XS-XXL), $79.99
“The excitement surrounding the Target + Neiman Marcus Holiday Collection has been remarkable, and the anticipation continues to build,” said Wanda Gierhart, chief marketing officer, The Neiman Marcus Group. “We have all been waiting for the day when we could finally share and see the collection in its entirety. I suspect that our customers are counting the days until they can shop it, too!”
To accommodate anticipated demand, Target and Neiman Marcus will limit purchase quantities of the limited-edition collection and apply a shortened return policy. Guests can purchase up to five of the same item per transaction at Target and Neiman Marcus stores, and online at Target.com and NeimanMarcus.com. All returns must be made to the retailer where the product was purchased by Jan. 5, 2013.
Ground-Breaking Partnership with ABC
In addition to unveiling their holiday collection, Target and Neiman Marcus also shared exclusive details about their ground-breaking partnership with ABC. Through a first-of-its-kind integration, Target and Neiman Marcus will be the sole sponsors of an upcoming episode of "Revenge," ABC's fan-favorite series, airing Sunday, Nov. 11 at 9 p.m. ET/PT. In lieu of broadcast commercials, the retailers announced they are working directly with the creative team of "Revenge," a series known for its flair for fashion and high style, to create original content incorporating the Target + Neiman Marcus Holiday Collection, which will air throughout the November sweeps episode of the hit show.
“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and executive vice president, Target. “Working with the team at ABC has been invigorating. We’re confident the November 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”
“This is an unprecedented event on every level,” said Marla Provencio, chief marketing officer, executive vice president, ABC Entertainment Group. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s “Revenge” as the exclusive partner.”
More information about the Target + Neiman Marcus Holiday Collection integration on the Nov. 11 mid-season finale of “Revenge” will be available via ABullseyeView.com and NMDaily.com.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,781 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
About Neiman Marcus
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the On-line segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The On-line segment conducts direct to consumer operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.
The ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming for both national and international broadcast and digital platforms. ABC Studios' current hits include “Once Upon a Time,” Revenge,” “Criminal Minds (CBS),” “Army Wives (Lifetime)” and "Grey's Anatomy." In addition to its self-produced hits, the ABC Television Network is also home to the Emmy-winning "Modern Family," comedy favorites “The Middle” and “Suburgatory,” and the long-running "Dancing with the Stars," as well as some of broadcast television’s most prestigious awards shows, including The Academy Awards, the Country Music Association Awards, The American Music Awards and The Billboard Music Awards. Formed in 2009, the Group has delivered some of the most successful and talked-about series on television, including “Lost” and “Desperate Housewives.”
About the Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization offers programs which support professional development and scholarships, including the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholar Award, the Liz Claiborne Scholarship Award, the CFDA/Teen Vogue Scholarship, and the Gilt All Star Scholarship. Member support is provided through the Business Services Network, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages Fashion Targets Breast Cancer; raises funds for HIV/AIDS organizations with 7th on Sale; addresses the issue of model health with The CFDA Health Initiative; and is a key participant in other programs such as the annual Fashion’s Night Out. For more information, please visit www.CFDA.com, facebook.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv.