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Target® Provides Complete Nutrition to Feed Your Pet’s Life

Introducing LIFELong™, super-premium pet food that keeps pets healthy from head to tail

MINNEAPOLIS (February 21, 2006) – Target announces the launch of its new exclusive brand of super-premium dog food, LIFELong.  Scientifically formulated to deliver complete nutrition, LIFELong offers a selection of dog and cat foods that will keep pets healthy and happy from head to tail.

The LIFELong line of pet food features five scientific formulas, each offering high-quality protein such as real lamb and chicken; antioxidants such as vitamins E and C and selenium; omega fatty acids such as linoleic acid, and other premium ingredients. Designed to provide unconditional pet nutrition, LIFELong pet foods help to support healthy immune systems and cardiovascular health, promote strong muscles, bones and teeth, freshen breath and maintain visibly healthy coats.

“Target recognizes that pets are important members of our guests’ families, and balanced, scientifically designed nutrition is critical to a pet’s health and happiness,” said Greg Duppler, senior vice president, Target. “LIFELong continues Target’s commitment to innovation in the pet care category by allowing guests to give their pets a premium product at a great price.”

The LIFELong collection includes Adult Dog Food in both a Lamb & Rice formula and a Chicken & Rice formula; Adult Dog Food Healthy Weight Chicken & Rice formula; Puppy Food Lamb & Rice formula; and an Adult Cat Food Chicken & Rice formula.

Available at Target stores nationwide, LIFELong pet food ranges in price from $7.99 for a 3.5 lb. bag of Chicken & Rice Adult Cat Food to $29.99 for 40 lb. bag of Lamb & Rice Adult Dog Food.
EDITORS: Samples are available upon request.

About Target
Minneapolis-based Target serves guests at 1,400 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

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TAGS: Grocery

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