Introducing the Sonia Kashuk Fall 2013 Collection Available at Target®

Classic color for eyes, lips and nails in wearable metallics, neutrals and rich jewel tones are paired with innovative face formulas, which are sure to become makeup bag staples.  From an illuminating concealer and an ultra creamy Undetectable Foundation Stick to a multi-tasking gel promising thicker, fuller brows and lashes, Sonia unveils all you need and more for the perfectly polished face. Iconic Brush Couture brushes in fabulous new prints will complete your makeup bag this season. Sonia maintains her ongoing promise of chic at a price. Available August 2013 at Target and

NEW Undetectable Foundation Stick – This multi-tasking foundation, packaged in a portable stick, glides on to perfect skin tone and absorb excess oil, leaving skin with a natural satin finish.  Formulated for all skin types, this creamy foundation with micro-fine pigments melts into skin and blends easily to deliver sheer to medium translucent coverage that allows skins natural finish to shine through.  Available in 8 shades: Alabaster, Almond, Fawn, Flax, Natural, Tawny, Caramel and Chestnut.

Price: $10.99       

NEW Liquid Light Concealer – This elegant, lightweight concealer instantly corrects and smoothes imperfections, restores hydration and delivers natural luminosity to the skin.  The moisture infused formula contains a hydrating complex with hyaluronic acid and black tea extract to enhance skins texture, radiance and color to impart a healthy glow.  The perfecting fluid offers buildable coverage and seamlessly blends into a second-skin finish that softens the signs of fatigue and aging. This is sure to become your secret weapon for flawless, youthful-looking eyes.  Available in Halo and Aura.

Price: $8.99

NEW Radiant+ Tinted Moisturizer – Sonia introduces a new tinted moisturizer. The airy texture has an ultra lightweight feel and blends easily, delivering creamy, long-wearing color to perfect and soften the skin.  The paraben and fragrance-free formula multi-tasks to minimize the appearance of pores, protects from UVA and UVB rays with SPF 15 and leaves skin with a bright, luminous finish. Anti-aging ingredients vitamins C and E deliver antioxidant protection and a more youthful look over time.  Perfect for all skin types. Available in Fair, Linen, Beige, Tan and Honey.

Price:  $13.69

NEW Lash and Brow Enhancer – Lush lashes paired with thick, full brows are back and this multi-tasking clear gel will help you to achieve the runway ready look.  The lightweight formula may be applied morning or night prior to color application to enhance and promote fuller, healthier brows and eyelashes over time.

Price: $9.99

Completely Organized Bag – Revamp your must-have bag with Sonia’s updated version of the classic style this season. The simply stylish black nylon is now made even more fashionable with a gorgeous, gold zipper. This luxe bag is any beauty girl’s best friend, with spacious slots and accessible areas for all your makeup and accessories; you’ll always feel complete with this must-have bag.  

Price: $14.99



Brush Couture Five-Piece Brush Set – Add edge to your makeup routine with this set of five professional quality makeup brushes in a graphic, floral print. Luxe detailing from plush bristles to matte black ferrules and polished silver end caps give the brushes a polished look. The stylish set includes a powder brush, synthetic angled foundation brush, duo fiber blending brush, fluffy eye shadow brush and precision liner brush.

Price: $14.99

Brush Couture Four-Piece Brush Set – This travel brush set in a chic prism print offers full sized brush heads for flawless makeup application on-the-go.  The gift-worthy set includes a synthetic angled powder brush, large shader brush, synthetic crease brush and smudge brush to create must-have looks for fall.

Price: $12.99

Brush Couture Kabuki Brush – Sonia’s acclaimed Duo Fibre Highlighter Brush is now available in larger, denser Kabuki style.  Perfect for stippling foundation, buffing and blending powder and cream formulas alike, this must-have beauty tool will deliver an airbrushed finish for flawless skin.

Price: $12.99



Eye Couture – Sonia’s cult favorite palette of 12 neutral matte eye shadow shades is now available with shimmer. Add instant sparkle to your eyes with this versatile range of metallic shadows, perfect for any occasion, day or night. With universal shades ranging from pearl, shimmery taupe and gilded bronze to gold-flecked chocolate and silvery charcoal shadows, this palette is the new makeup bag essential.  Now available in Eye on Neutral Shimmer.

Price: $19.99

Eye Shadow Duo – Sonia introduces another perfectly paired eye shadow duo in classic neutrals for fall. Matte taupe and rich brown shades beautifully define the eye for a sophisticated, natural look.  Now available in Neutral Ground.

Price: $7.29

Satin Luxe Lip Color with SPF 16 – Complete your fall makeup look with a creamy, pinky nude lip or a festive berry shimmer.  Sonia’s signature, multi-tasking luxe lip formula not only delivers velvety rich color, but also adds moisture and nourishment with its anti-aging ingredients and UV protection. Ceremide 2, palmitoyl peptide and brown seaweed extract plump fine lines and wrinkles and help preserve lips elasticity for a smoother, youthful-looking pout.

Available in two new shades: Pinky Beige and Spiced Berry.

Price: $9.99

Nail Colour – Accessorize your look with a fresh manicure in the season’s must-have shades.  Sonia has all of your bases covered with an understated nude, classic jewel tones, and metallic shades.  Her award-winning 3-free nail formula delivers a chip resistant, high shine finish, so you’re perfectly polished no matter which shade you choose.  Now available in Bewitched, a metallic moss green, Nudist, the ideal creamy nude, Pulp Fiction, a bold berry, Scarlet Starlet, a perfect true red, Tumultuous Teal, a sophisticated blue green, Wicked Attraction, a deep blackened red and Russian Roulette, a metallic black ruby.

Price: $4.79


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  • media contact

  • Tara Lowenberg
    TL Communications
    p: 212-375-8660

    Tara Yamaoka
    TL Communications
    p: 212-375-8660

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