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Jeffrey J. Jones II

Executive Vice President and Chief Marketing Officer
Jeffrey J. Jones II

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Jeff Jones joined Target in 2012 as executive vice president and chief marketing officer. His areas of responsibility include corporate communications and public relations, investor relations, guest insights, marketing business intelligence, enterprise loyalty and all advertising, media and marketing strategy and operations for the company.

Jones brings extensive experience in leading global marketing and advertising strategy and operations across more than a dozen industries, including consumer products and retail.

Before joining Target, Jones was partner and president of McKinney, a Durham, N.C.-based advertising agency. Prior to McKinney, Jones was executive vice president and chief marketing officer at Gap, where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communications, globally. He also managed Gap, Inc.’s gift card subsidiary, Direct Consumer Services LLC, serving as president of the division.

In addition, Jones has held leadership positions at marchFIRST, Inc., The Coca-Cola Company, Leo Burnett Worldwide, and LB Works, a wholly owned subsidiary of Leo Burnett, where he served as president and chief executive officer.

Jones has been involved in a number of companies that fuel his passion for technology and entrepreneurship. He helped establish a systems integration consulting firm, which was acquired by marchFIRST; and he co-founded Motobias, a dynamic video services provider. He has advised Zoove, a mobile marketing company; experiential marketing firm ASquared Group; Point Inside, an indoor-mapping technology company; and Curious Sense, a music-based gaming company. Jones is also a member of the IBM CMO Advisory Council and Marketing 50 (M50).

Jones has been named one of the Top 5 CMOs to Watch in 2015 by The Wall Street Journal, one of the World’s Most Influential CMOs by Forbes, one of the Top 20 Social CMOs of Fortune 250 Companies, and was a 2014 recipient of the Leadership Award by The CMO Club. He is a LinkedIn Influencer and has spoken broadly on the transformation required for modern marketers. His leadership and work have been profiled in Harvard Business Review, Spencer Stuart’s magazine, Point of View, the book, “What the New Breed of CMOs Know That You Don’t,” and the 2015 retail transformation book, “Rebuilding Empires.”

Jones received his bachelor’s degree in 1990 from the University of Dayton.

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