Jeffrey J. Jones II

Executive Vice President and Chief Marketing Officer

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Jeff Jones is executive vice president and chief marketing officer for Target and a member of its executive leadership team. His areas of responsibility include corporate communications and public relations, brand and category marketing, enterprise loyalty and all advertising, media and marketing operations. He is responsible for the Guest Center of Excellence and serves as the architect for Target’s on-demand shopping experience.

Jeff brings extensive experience in leading global marketing and advertising strategy and operations across more than a dozen industries, including consumer products and retail.

Before joining Target in 2012, Jeff was partner and president of McKinney, a Durham, N.C.-based advertising agency. Prior to McKinney, Jeff was executive vice president and chief marketing officer at Gap, where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communications, globally. He also managed Gap, Inc.’s gift card subsidiary, Direct Consumer Services LLC, serving as president of the division.

In addition, Jeff has held leadership positions at marchFIRST, Inc., The Coca-Cola Company, Leo Burnett Worldwide, and LB Works, a wholly owned subsidiary of Leo Burnett, where he served as president and chief executive officer.

Jeff has been involved in a number of companies that fuel his passion for technology and entrepreneurship. He helped establish a systems integration consulting firm, which was acquired by marchFIRST; and he co-founded Motobias, a dynamic video services provider. He has advised Zoove, a mobile marketing company; experiential marketing firm ASquared Group; Point Inside, an indoor-mapping technology company; and Curious Sense, a music-based gaming company. Jeff is also a member of the Association of National Advertisers (ANA) board of directors, the advisory board of the Coach K Center on Leadership & Ethics (COLE) at Duke University’s Fuqua School of Business, and Marketing 50 (M50).

Jeff has been named one of the Top 5 CMOs to Watch in 2015 by The Wall Street Journal, one of the World’s Most Influential CMOs by Forbes, and one of the Top 20 Social CMOs of Fortune 250 Companies, as well as a 2014 recipient of the Leadership Award by The CMO Club. He is a LinkedIn Influencer and has spoken broadly on the transformation required for modern marketers. His leadership and work have been profiled in Harvard Business Review; Spencer Stuart’s magazine, Point of View; the book, “What the New Breed of CMOs Know That You Don’t;” and the 2015 retail transformation book, “Rebuilding Empires.”

Jeff received his bachelor’s degree from the University of Dayton. 

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